U.S.Robotics, TerraNet and Logicom partner to lower subscription barriers in
an effort to drive the growth of the Lebanese Internet
Beirut, Lebanon, --- April 2002
U.S. Robotics, a world leader in Internet access solutions, in cooperation with
its distributor Logicom, and TerraNet, Lebanon’s leader in Internet
communications and the first ISP to provide 56K dial-up services, has unveiled
a new marketing campaign designed to increase the number of Internet
subscribers in Lebanon. The three companies are bundling 30 hours of free
Internet with U.S.Robotics’ external and internal 56k modems for new
subscribers. The bundle will be available through more than twenty
U.S.Robotics resellers and PC assemblers throughout the country.
“Over the past years, we have seen a very active uptake of the Internet by the
Lebanese population, yet there remains a huge potential for growth, and
TerraNet wants to play a key role in realizing this potential” said Maya Moussalli,
Marketing Manager, TerraNet. “We want everyone in Lebanon to afford
state-of-the-art Internet connectivity and we chose to partner with U.S.Robotics
and Logicom to bring this formula, which is made up of names that customers
recognize and trust.”
With more than 200,000 Internet subscribers in a country which has an
estimated population of 3.5 million, Lebanon has proved to be one the region’s
most dynamic internet markets. U.S.Robotics is estimated to be the leading
provider of Internet access solutions to that market, with an estimated 35%
market share in the home and SMB segments.
“We have long considered Lebanon as one of our strongest markets in the
region, and a key area for growth”, said Mahmoud Samy, U.S. Robotic’s
regional sales manager for the Levant, Egypt and the Eastern Mediterranean.
“We welcomed the idea of a joint campaign with Logicom and TerraNet
because it gives us the opportunity to partner with key players and take part in
driving the Internet forwards in this strategic and dynamic market. Moreover,
TerraNet has a state-of-the-art Internet access platform that perfectly matches
the new U.S.Robotics modems”
"US Robotics is central to our strategy of providing all the tools to get
everyone on the Internet. With the range of connection options they offer
today, US Robotics is a leading provider of quality communication products
that complete the hardware offerings for Logicom resellers,” Michael
Papaeracleous, General Manager, Logicom (Middle East). “TerraNet is a
valuable partner to us as they share our strategic goal of quality provision of
Internet services in Lebanon and are continuously investing in upgrading their
internet infrastructure.”
Powerful enough to meet the needs of large corporations, yet simple enough
for small office and home use, U.S.Robotics’ 56 k modems allow surfers to
maximize their use of the Internet. The modems benefit from features such as
carrier-loss redial and dial-back security, in addition to line probing technology,
which helps them achieve the fastest analogue downloads possible, to
experience the full functionality of the Web: rich graphics, live audio broadcasts
and streaming video.
Logicom is the leader in distribution of computer-related products, and assembly
of computer systems in Cyprus. In 1994, Logicom received its ISO 9002
certification in PC Assembly and distribution of computer parts and peripherals.
Since January 2000, Logicom Ltd is listed in the Cyprus Stock Exchange and is
a dynamic distributor of Information Technology Products.
Having outperformed the expectations from its home market, In September
2000 Logicom started establishing its presence in the Levant markets with the
opening of Logicom (ME) in Beirut. It recently opened in Dubai, and Jordan,
and also expanded distribution to Greece through its subsidiary eNet Solution
SA.
Logicom is privileged to be the authorized distributor of many prestigious
brands, globally acknowledged as leaders in IT such as Intel, Cisco Systems,
Microsoft, IBM, Seagate, Kingston Technology, U.S Robotics and many others.
TerraNet, the First ISP to acquire the ISO 9002 Certification: number 011161, is
Lebanon’s leader in Internet communication. It launched its services in 1999
offering a complete line of high-quality, high-performance Internet, Intranet, and
Extranet solutions that enable customers to increase productivity and profitability
through Internet technology. The company also provides dial-up access service
using state-of-the-art technology ( it is the first to provide 56K dial-up
connection) as well as dedicated Internet connections to customers who require
full-time connection to the Internet over leased lines and wireless links. TerraNet also provides shared and guaranteed bandwidth (true dedicated)
connections.
In addition, the company has a variety of security products and services
designed to help make your network safer (such as firewalls).
Through its comprehensive service offerings and 24-hour a day, 7-day a week
Customer Care providing, TerraNet meets the requirements of businesses,
institutions, online content providers, and individuals.
U.S.Robotics is the world’s leading modem provider, bringing the Internet into
millions of homes and businesses around the world. For three decades,
U.S.Robotics has been at the forefront of modem technology, and in the 1990’s
was the first to boost analog modem speeds to the V.90 56K standard. This
year, U.S.Robotics has reemerged as an independent company and will
continue its tradition of making the most reliable, simple and innovative Internet
access solutions available. All U.S.Robotics resources — from engineering to
customer support — are dedicated to fulfilling that commitment. U.S.Robotics is
a privately held company headquartered in the Chicago area.
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